Connecting technology to your business goals

Shai founded abra in 2020 as a means for delivering novel solutions in the field of IT in Israel, with an emphasis on providing customers with innovative technologies and comprehensive solutions.
Shai has vast experience in managing IT companies, and holds a BA in accounting and finance and an MBA from Tel Aviv University.
“abra cadabra” – we will create as we say.

Co-founder of abra (2020), Noam has vast experience in finance and organizational management.
A CPA, Noam holds a BA in business and accounting and an MBA.
If you work hard and believe, you will succeed!

Tzipi has more than 2 decades of experience in providing legal counsel to public technological companies and conducting mergers and acquisitions.
Tzipi is a bar certified lawyer in both Israel and the State of New York, and holds degrees in law and finance.
In her spare time, Tzipi volunteers as a paramedic for the Israeli ambulance service (Magen David Adom) and practices Krav Maga.

Keren has more than 20 years’ experience developing and implementing human capital aspects of employee-oriented and M&A processes. She also has vast experience developing career paths for employees and managers.
Keren has set up many work teams and works closely with managers across the board, utilizing her vast experience in people experience and technological recruitment.

Itzik manages and oversees sales for large-scale customers who require a combination of technologies, such as development, systems implementation, and process robotics.
A computer science graduate from the Technion, Itzik has decades of experience managing large IT projects in the local and international markets.

With an MBA in Public Administration, Sharon has more than 15 years’ experience in delivering IT solutions to companies in the north of Israel.
Sharon believes that the Galilee region is the perfect place to combine a career and quality of life.
In her spare time, she tries to combine between her love of wine and her love of soccer (mainly English football).

Yossi is an entrepreneur, author, graduate of the prestigious IDF Mamram Unit (Center of Computing and Information Systems), and party planner.
He has been managing IT companies for the past 20 years.
In his spare time, Yossi researches new leadership, leadership of the heart, and applies his insights in his own life.

Liad is a senior software and R&D architect in the hi-tech industry, with more than 20 years’ experience in the field.
He previously served as VP R&D, CTO, and senior frontend consultant at enterprise and startup companies.
A graduate of the IDF’s prestigious Unit 81, Liad holds an EMBA from Bar Ilan University and a BA in Computer Science from IDC Herzliya.
In his spare time, Liad enjoys long-distance running, bike riding, and eating greasy hamburgers.

With more than 25 years’ experience in hi-tech, Elad is a graduate of the prestigious IDF Mamram Unit (Center of Computing and Information Systems), and lives and breathes technology.
He previously served as systems architect and director of R&D. Elad specializes in low-level fields and operation systems.
In his spare time, Elad enjoys cooking and baking, building and flying drones, and is a Lego freak.

Efrat leads the company’s consultancy activity from a business and professional aspect, in the fields of organizational transformation, project management, organizational processes, and systems implementation.
Over the past 2 decades, Efrat has worked with hundreds of organizations, and continues to provide strategic customers with consultancy services with great passion.
Efrat specializes in organizational agility, working with managements, teams, R&D, and IT.

Keren is an expert in defining and realizing significant and innovative business value through BI solutions and strategy implementation.
She has vast experience managing and motivating employees and working with senior managers in the market.
Keren places great emphasis on connecting between technology, strategy, and business needs.
Don’t forget to enjoy the ride.

With more than 20 years’ experience in the world of Salesforce, Eyal has vast expertise in this platform and its related range of products. He holds a BSc in Business & Information Technology from California State University, Northridge.
In his spare time, Eyal enjoys swimming, bike riding, and hiking.

Ronen holds a degree in Computer Sciences from the Technion and has vast experience in R&D, IT, and business and professional services.

Avi has almost 3 decades’ experience in the fields of IT and infrastructures.
He specializes in the support and management of end-to-end information systems on the SMB market.
His motto, first and foremost, is to continuously back each and every professional commitment made to customers, while striving to remain at the technological forefront of all managed systems.
In his spare time, Avi enjoys swimming.

Eitan has 28 years of technical and business experience in large scale production environments, for cloud and on-prem.
Eitan’s motto is: It’s all about the people. Customers and employees are always at the center, with uncompromising transparency, reliability, and professionalism.
In his spare time, Eitan enjoys spending time with his family, snowboarding, and playing football.